High-end brands know their customers expect nothing less than the best.
That’s why we engineer McCoy to deliver the ultimate print contrast with incomparable light-reflecting luminance. We infuse the paper with the highest-quality ingredients, including our own custom coating, to ensure long-lasting brightness and image integrity. Of course, the brighter the paper, the easier it is to notice slight shifts in surface and shade, which is why our tolerance for variability sheet-to-sheet and skid-to-skid is paper thin. With McCoy, you’ll always give your customers a brilliant brand experience.
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McCoy’s superior surface and ability to reflect an expanded range of light let printers apply fully saturated films of ink while maintaining superb detail from shadow to highlight. Its unrivaled luminosity also gives printers the ability to expand the dynamic range of print, creating bold contrast between the darkest elements and the brightest whites—allowing rich, saturated images to pop off the page. And its one-of-a-kind Silk finish makes McCoy a pleasure to touch. All of this creates a powerful, luxurious experience people love holding in their hands.
Everything we put into McCoy is top shelf. From the meticulous selection of wood types and fiber mix to manufacturing and refining our own proprietary coating. It’s this uncompromising attention to detail that seals in McCoy’s captivating brilliance.
The more light that’s reflected from the paper, the easier it becomes to spot shifts in surface and shade. We intentionally set extremely narrow tolerances for variability to ensure that McCoy provides a consistent, beautiful bright-white printing surface—every time. Paper that doesn’t meet our exacting standards is simply remade. So when you choose McCoy, you know your brand is being printed on the best of the best.
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